Mon. Apr 12th, 2021

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Tommy Hilfiger Spring 2021 Ready-to-Wear

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After the pandemic shut down New York in March, Tommy Hilfiger migrated south. He’s spent most of his time in Palm Beach and Miami, and found his inspiration for spring in the area’s famous pastel architecture and outdoor activities: golf, tennis, boating, sunbathing. On first glance, the collection is a familiar mix of the brand’s…
Tommy Hilfiger Spring 2021 Ready-to-Wear

After the pandemic shut down New York in March, Tommy Hilfiger migrated south. He’s spent most of his time in Palm Beach and Miami, and found his inspiration for spring in the area’s famous pastel architecture and outdoor activities: golf, tennis, boating, sunbathing. On first glance, the collection is a familiar mix of the brand’s reworked-prep style—striped oxfords, seersucker shorts, college blazers—but it isn’t cloyingly nostalgic. Instead, Hilfiger is proposing what “classic American style” should look like in the 2020s: more casual, more comfortable, more inclusive, and more sustainable.

On the latter note, Hilfiger’s team pointed out that many of the pieces come in 100% organic cotton, from classic button-downs to heavily-embroidered cardigans; other items, like a shrunken varsity jacket, were spun from recycled polyester and nylon yarns. For a brand of Hilfiger’s scale, those tiny changes in fabrication can make a sizable impact, and it’s fair to expect more organic, sustainable, and recycled materials in the collections to come. Hilfiger’s parent company, PVH, was an early signatory to last year’s Fashion Pact, which just announced ambitious new goals for its brands’ commitments to renewable energy, plastic consumption, and preserving nature (i.e., supporting organic sourcing and divesting from fossil fuel-derived materials, like virgin polyester).

Design-wise, the collection was a blend of timeless ease and tongue-in-cheek novelty, with proportions that looked merely comfortable, not trendy or deliberately “oversized.” The pieces that could pass for unisex stood out the most: On the women’s side, there were cropped nylon jackets and sailing parkas reissued from the archive, and on the men’s, baggy pleated khakis (a dominant trend on the women’s runways this month) and pale lemon chore jackets. One piece was actually styled in both look books: a color-blocked windbreaker with retro gold embroidery. With its nod to vintage and serious functionality, it’s the kind of jacket a Gen Z customer might want to live in.

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