“How do you balance needing to have your finger on the pulse while also not going insane?”
Since mid-2018, Lorde has basically disappeared from social media. The only time she’s meaningfully returned since then was last month, when she urged fans to vote in New Zealand’s election and hinted at new music on Instagram.
.@Lorde hints at releasing new music next year if fans in New Zealand vote in upcoming election:
“Do it for our beautiful country…And next year I’ll give you something in return.”
@PopCrave / Twitter / Via Twitter: @PopCrave
In May, Lorde also sent an email to her fans saying she was at work on the follow-up to 2016’s incredible Melodrama with regular collaborator Jack Antonoff (Bleachers, Taylor Swift): “The work is so fucking good, my friend. I am truly jazzed for you to hear it.”
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“Part of what made me peace out on social media, apart from feeling like I was losing my free will,” she explained, “was the massive amounts of stress I was feeling about our planet, about systemic racism, and about police brutality in this country.
Kevin Winter / Getty Images
“I don’t know how you, someone I would describe as being reasonably neurotic, cope with that,” she said, addressing her BFF David.
Lester Cohen / Getty Images for NARAS
In the interview, Lorde also revealed that the social media hiatus allows her to focus on creativity without distraction.
Steve Granitz / Getty Images
“I think you’re able to make evaluations about society because of how voraciously you consume the culture of social media, which is obviously very different to what I do,” she said to David. “Doing that, for me, destroys the part of my brain that can make work.”
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Hey, whatever gets us new Lorde music sooner. We can’t wait.
Billboard Music Awards / Giphy
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