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Jennifer Lopez Is Launching a Beauty Line: Everything We Know About JLo Beauty

Written by on August 24, 2020

Jennifer Lopez is the latest celebrity to jump into the beauty and skin-care game—and we couldn’t be more ready.Seriously, it feels like every A-lister is launching a beauty brand these days. Selena Gomez has Rare Beauty, Lady Gaga dropped Haus Laboratories, and there’s nothing more to be said about the genius of Rihanna’s Fenty Beauty makeup and skin-care company. (If you haven’t picked up her new toner, Fat Water, yet, what are you waiting for?!) Even Alicia Keys—who’s famously stepped back from makeup—is coming out with her own skin-care line with E.L.F., which couldn’t be more on brand for her. However, when Lopez announced her new beauty venture on August 24, we audibly squealed. Here’s everything we know.The name: JLo Beauty. The 51-year-old dropped the news on Instagram with a few selfies, presumably wearing some of her products. “Sunset glow,” she captioned the photos. “#JLoBeauty coming soon…”When is it coming? “Soon,” apparently!Lopez already has experience launching a fragrance empire. According to WWD, before launching her 25th scent in 2019, her perfume franchise was estimated to be worth $2 billion. She’s been dropping hints for a little while. On August 9, Lopez posted a glowy selfie video, teasing her new project. “Woke up this morning feeling extra grateful and excited,” she captioned the clip. “Want to know why? Comment below if you wanna know what I’m working on!”Reveal the skin-care routine, am I right?Okay, she also outright told us this was coming. “I will be coming out with a skin-care line. I’ve been working on it for a long time because I don’t want to put [just] anything out,” Lopez told Refinery29 in 2018. “It’s going to be something that works. That’s what you can count on when my name is on something.”Obviously, people are freaking out.And now we wait. This post will be updated as more information is revealed.Read More


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