Bleacher Report is stepping up its fashion game with its second annual The Drop-Up, an event dedicated to sneakers, fashion, music, art and expression through the lens of the NBA.

The two-day event that brings the sports media and web site’s B/R Kicks channel to life kicks off at 459 W. 15th Street in Manhattan on  Dec. 12 with a VIP viewing, and opens to the public on Dec. 13 with activations for clothing customization and sneaker donations with It’s From the Sole charity. There will also be an arcade-style claw game called the Key Master Machine, where attendees can play for a chance to win prizes, and marked selfie areas to take photos of their style, including a 1/87th-scale version of Times Square for a branded photo shoot.