Sat. Jan 23rd, 2021

New Jacks


27 Products From Small Businesses You’ll Prob Use Over And Over Again

14 min read
Featuring an RBG hoodie and the largest candle possibly ever gifted.We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh,…
27 Products From Small Businesses You’ll Prob Use Over And Over Again

Featuring an RBG hoodie and the largest candle possibly ever gifted.We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

FYI — deals can move quickly. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout Black Friday (and Cyber Weekend) to see our latest updates as the deals change!

Unless otherwise specified, all sizes in this post are listed in women’s.


A Ruth Bader Ginsburg sweatshirt that’ll be your cozy, snuggly reminder to speak up about the things that matter most to you. Yup, even if your voice shakes.

Dream Tees Design / Etsy

Btw, this hoodie is by a woman-owned business!Get the inspirational hoodie from Dream Tees Design for $29.69 (originally $32.99; available in unisex sizes S-2XL, as a hoodie and crew neck, and three colors).


An exceptionally large candle! What? The way you burn ’em back to back at your house, it’s not like 90 HOURS OF BURN TIME will be too much candle for you. Now, jaw up and cop one before they sell out. Stock is limited so I’m telling you upfront to light a ~fire~ underneath you.

Colossal Candles / Etsy

These smell good and make perfect decor too! Reviewers placed them on their fireplace mantles, in their foyers, and as centerpieces for their living and dining room tables. Btw, these are by a Black, family-owned business.Promising review: “Wow, I received my Colossal Candle so fast. Great service and very informative about their product. True as pictured. Thank you for such a rare find. I have been looking for a large candle to place in front of my fireplace. I will be ordering another one soon. Thank you for this rare & needed find.” —Barbara PartridgeGet it from (the appropriately named) Colossal Candles on Etsy for $67.45 (originally $74.95).


A stylish DIY tabletop fireplace that’ll make you want to host fireside chats with the fam every evening — especially since these glass panels can be removed for s’more-roasting.

1 Man 1 Garage / Etsy

The DIY kit comes with 11 wood pieces that snap together without glue or special hardware to create the base, lava rock (for decoration), and sand. It operates on gel fuel (sold separately; not included) so it’ll light instantly — and it’s safe to use indoors and outdoors. Btw, this 1 Man 1 Garage shop, is based in Nashville, Tennessee and has the COOLEST designs. The shop builds the pieces, then provides the instructions so you can put something beautiful together and actually use it going forward. I also recommend the DIY vintage camper style birdhouse and the DIY Japanese-style Pagoda lantern candle holder. Soooo thoughtfully designed and fun.Promising review: “Bought this as an anniversary present for my boyfriend and he (we) absolutely love it! The care and detail that went into this is amazing! The wood and glass are high-quality and well packaged and they even included s’mores forks in the kit! So great! Will definitely be purchasing more for gifts in the future!! Keep up the great work!” —April RojasGet the tabletop fireplace from 1 Man 1 Garage on Etsy for $33.15 (originally $39; available in two styles).


An Ankara print dogdana that you’ll want to wrap around your fur baby for every walk just because of how ADORABLE it is. (Warning: Folks are GOING to stop you on every walk to ask where you got it. 🐾💕)

Gabe Jade / Etsy

Gabe Jade is a Black- and woman-owned shop based in Dallas, Texas. The shop will also accommodate special requests for matching accessories for the whole fam (fur babies included with the matching Dogdanas, of course).Promising review: “This is a very well-made scarf for my husky! It fits him very well and I bring it for him to wear after every groom.” —Dee BoutteGet the dogdana from Gabe Jade on Etsy for $17 (originally $20; free shipping and available in a ton of colors).


Beautiful beaded bracelets with designs to match a ton of BIG MOODS so you can make subtle style statements that speak to your beliefs, the season, or both. 💖

Designed In Neverland / Etsy

Btw, this adorable shop is Black- and woman-owned. It’s also based in Michigan.Get the Disney-themed bracelets from Designed In Neverland for $13.50+ (originally $18; available in lengths from six to nine inches) OR both for $16.80 (originally $24) grab the Winter Wonderland bracelet for $13.50 (originally $18; available in two metal finish options).


Kitchen mittens in a bold pattern so you can grab those hot pots and pans in style, baby. To be or TO BE extra? That is the only question.

Bespoke Binny / Etsy

Promising review: “Love the print and they are effective as well. Was able to hold a 450-degree pan for awhile while transferring the contents. They definitely got warm but not enough to where I had to set the pan down. Highly recommend and they look great hanging in my kitchen too 🙂 Super fast shipping overseas.” —LindseyGet the Ankara print kitchen mittens from Bespoke Binny on Etsy for $28.21+ (originally $37.62; two sizes; sold individually).


A Period Bundle Gift Box to treat yourself and/or any of your period-having loved ones to things that make a menstrual cycle a smoother experience. You deserve. They deserve.


Btw, the Blume brand was founded by two women of color and its mission is to make young people feel comfortable with their ever-changing bodies during the puberty stage and beyond. The bundle comes with three fabulous products from Blume: Meltdown acne oil, Cloud 9 Cramp oil, and a heat pack. The products are vegan, cruelty -, paraben-, aluminum-, alcohol-, gluten-, and fragrance-free.Get the Period Bundle Gift Box from Blume for $25.50 (originally $34; discount applied at checkout; free shipping).


A Succa For Plants sweatshirt that LITERALLY belongs to you if you’re the plant parent who’s always bringing back new greenies from the nursery no matter how many plant babies you already have at home. Now, you’ll just be saying it with your chest. Might as well! 🌵😘

Marklee Co. / Etsy

Promising review: “I absolutely LOVE this sweatshirt! It’s a little roomie which is just how I like it! I wouldn’t consider it ‘oversized’ but it’s a roomie true-to-size top. The green color is probably the best green I own; it’s a tad muted olive which makes it less harsh of a green color. On the third day that I wore it (yes, in a row!), I had two people ask me for the link to purchase It. It’s a really great buy!” —Olivia FitzpatrickGet it from Marklee Co. on Etsy for $23.19 (originally $28.99; available in unisex sizes S-3XL and five colors).


The Brilliant or BS card game that you’ll want to pull out to play all the time because of how unpredictable it can be. This’ll be an easy game to play since knowing the *actual* trivia answers isn’t the point of it exactly. It’ll have players questioning their judgment, their friends’ and fam’s knowledge, and maybe doing a lil’ bit of lying 🥴😂.

Brilliant or BS, Instagram / Brilliant or BS / Via

Da Rulez 💚💞: Each player has to use their A, B, or C cards to answer a trivia question but that’s not all. They have to provide a very convincing reason to convince the designated “judge” that their answer is 100% right. The judge awards the “Brilliant” card to the person who’s spiel they believe. The person who earns the “Brilliant” card gets points for convincing the judge (whether they’re right or not). Then there’s the big reveal: Each player reveals their answer (f/ the A, B, and C cards). Players who got the right answer get a point. The judge gets a point if their “brilliant” card went to someone who got it right but loses a point if the person got it wrong. The person with the most points after everyone’s been the judge twice wins the game. May the best BS’er win!Get it from Brilliant or BS! for $17 (originally $19.99; use the code BG15), the new edition add-on decks for $7.99 (three editions available) buy all four decks for $26.98 (originally $26.99).


A customized AirPods case! They’ll keep those buds safe, sound, and ready to use. (A name on there will also come in handy if you need a way to differentiate all the cases in the house).

It’s anti-slip, -scratch, and dirt-resistant. It’s also compatible with Airpods wireless charging and Airpods Pro.Promising review: I must say this is a great product for a great price. It adds the protection I need from scratches when I take my AirPods in and out of my purse and when I lay them around. The name customization is nice and the font is neat. However, I did order two cases and one of my cases did not have the name centered. I was able to reach out to the seller and they were prompt and responsive about being sure to fix it and they allowed me to keep my original one, which I thought was very courteous of them even though I was ready to ship it back! I received my order within a reasonable time and I received my replacement just as fast. The keychain that attaches to the case is sturdy and handier than I thought. The AirPod cables are great for around the neck usage and it makes them harder to drop or lose while working out or doing a lot of moving. I would buy again and again from this seller. Quality product and customer service.” —ShakeeyaGet it from the Marblefy store on Amazon Handmade for $12.59+ (originally $13.99+; click to clip the coupon and price change will appear at checkout; available in two colors; free shipping).


An E Marie blanket set to give yourself the cuddliest, coziest chilling experience. It’ll come with the rib-knit blanket and eye mask. Oh, what’s that I hear? Relaxation calling? Brb.


The blanket set will also come in a travel bag so you can take this baby in the car with you or wherever else. It’ll be a super clutch grab for any socially distanced tailgating or drive-in events you attend during the holiday season. Btw, E Marie is a Black- and woman-owned business and it made Oprah’s Favorite Things list this year! Yesss! Get it from E Marie Travel on Amazon for $78.40 (originally $98; click to clip the coupon and price change will appear at checkout) available in 11 colors; free shipping). ALSO, peep more small businesses that made Oprah’s Favorite Things List here!


A silk face mask so you can serve a luxe lil’ lewk while you’re out sticking and moving, darlings. And listen, if you match the mask with your outfit, that’s not extra — it’s FASHUN.

Lace Kingdom / Etsy

These are from a woman-owned shop based in Michigan!Promising review: “I bought three of these beautiful, well-fitting, comfortable masks and am purchasing more for myself and my daughter. They are not too big or small on the face and are flattering (as far as masks go!)” —AndreaGet these silk beauties from Lace Kingdom for $12.50 (originally $25; available three colors).


Personalized name earrings with a minimalist design that’ll still stand out when you wear ’em so they’ll be the perfect accessories for everyday wear.

Caitlyn Minimalist / Etsy

Caitlyn Minimalist is a woman-owned brand based in California.Promising review: “I absolutely love my handmade earrings. My name ‘Renee’ looks great. The font is perfect. Love having a piece of jewelry that was personalized and made to order. The price was very reasonable and received in a timely manner.” —ReneeGet the personalized earrings from Caitlyn Minimalist on Etsy for $19.87 (originally $26.50; available in three metal finishes).


A Muslin Comfort blanket so you can sleep with the same temperature-regulating material as those snuggly muslin blankets that babies rest in. Mmmhmm, you’ll actually factually sleep like a baby. 🛌🏿👶🏿

Muslin Comfort

Btw, it’s from a woman-owned business based in California. Use the code HOLIDAY25 for 25% off.Get this blanket from Muslin Comfort for $112.49 (originally $149).


A portable charging center from Great Useful Stuff that’ll simultaneously charge three smartphones, two tablets, one laptop, and a smartwatch or wearable tech device AND keep cord entanglements hidden so they don’t throw off your decor.

David Lenz, Giphy / YouTube / Via

Use the code “BlackFriday” to get the deal.The charging center comes with a four-port built-in USB power strip and a six-port AC power strip. Also, it’s from a small business based in San Francisco. Get them from Great Useful Stuff for $105.64 with shipping (originally $133.14 with shipping; available in three colors and with a free pack of cord wranglers.)


A two-part pet bowl from which makes containers that lock in the ~hooman~ food your pet dreams of eating in a separated compartment at the bottom for the scent to entice ’em to eat their food that’s actually at the top. Will you be tricking your dog? YES. Still treating your dog though? YUP! They’ll love eating outta this thing daily.


You can get these on a BOGO free deal if you use the “BOGOEAB3” code. Also, this brand is Black-owned and founded by an actual veterinarian.Get the bowl for small pets from Enjoy-A-Bowl for $16.99.


A wooden clipboard picture display to provide a simple, stylish way to show off loved ones, art prints, to-do lists, encouraging quotes in your space. The clip’ll also make it easy to switch things out for all these different uses whenever you want.

The Heart Department Co. / Etsy

Heads up: This is actually a picture display designed for a nursery but it’s so dang chic that you could use it anywhere for any reason. Also, you’ll be happy to know that this is from a Black- and woman-owned business based in Kentucky. 😘Promising review: “Absolutely love this! Just as beautiful as pictured.” —SaekatGet it from The Heart Department Co. on Etsy for $20.20+ (originally $25.25; available with option to have the rear peg for free and the hanging hardware for $1.60).


An inspirational notebook — journaling regularly or planning your day in this beauty is about to be the sweetest part of your self-care routine.

CopperandBrassPaper / Etsy

Listen, you’ll prob have a hard time picking just one notebook from here. It’s a Black-owned business filled with adorable Afrocentric paper goods and gifts and literally EVERYTHING IS SO CUTE, AHHH!Get it from CopperandBrassPaper on Etsy for $8 (originally $10).


Sweet Potato N Habanero hot sauce to bring a different kick to your meals. It’s sweet, tangy, super spicy, and designed to be drizzled on top of foods like chicken, shrimp, and fish. Spice level: 🌶️🌶️🌶️🌶️.

Hot N Saucy/ Aliza J. Jsokolow

Hot N Saucy is Black woman-owned and NYC-based, baby! Get the sauce from Hot N Saucy for $10.


A blingy hair clip you’ll prob want to stick in your hair — even on days when you have nowhere to go but the couch — to remind yourself how magical you are.

Fibs and Fables

Fibs and Fables is a Black woman-owned shop based in DC. The brand is inspired by mythology and fables. Its mission is to bring more inclusivity to the hair space in the beauty industry. Btw, it’s having a sale that ends on Tuesday, December 2 so you may want to skedaddle.Get the Magic clip from Fibs and Fables for $10 each (originally $16; available in two colors) and shop the whole sale section because it’s full of way more goodies.


Blume’s Natural Hug Me deodorant that reviewers swear up and down their armpits will REALLY keep you fresh for several hours so you won’t be smelling like a long day by 12 pm. Woot!


It’s also vegan, cruelty -, paraben-, aluminum-, alcohol-, gluten-, and fragrance-free.Promising review: ” have scoured the earth and tried just about every deodorant possible, from all-natural brands to name brands. Sure, they work at first with their sweet perfumes to mask odors, but my natural spunk beats their formulas. Enter Hug Me, the probiotic deodorant that piqued my interest during a Girlboss podcast. It couldn’t hurt to try, right? THIS PRODUCT CHANGED MY LIFE! There used to be a lot of body-shaming after a long day of work when my armpits would attack me with their noxious funk (they always won). Now, three swipes of Hug Me in the morning, and I keep fresh ALL DAY. I literally do not smell in the afternoon! Thank you, BLUME, for this GAME CHANGER! 😭” —MarianGet it from Blume for $11 (originally $14).


Mielle Organics edge control gel for when you want to lay those edges with precision. It’s the perfect size for keeping it at home or for travel.

Mielle Organics


A mesh body exfoliator from Luv Scrub that’ll help dry brush your skin, exfoliate it with body wash, and remove ingrown hairs. Heck, it just might schedule your esthetician appointments too but don’t quote me.

luvscrub / Via

Luv Scrub a Black woman-owned business and the Luv Scrub design is inspired by a traditional West African morning routine. Several folks on your friendly neighborhood BuzzFeed Shopping team swear by this mesh scrub. Peep what editor Heather Braga has to say about it ahead:”I personally love using it in the tub to exfoliate my legs. The best part about it? It lasts for up to 18 months! No more loofahs for you.” Get it from Luv Scrub for $15 (originally $18).


Gold-plated freshwater pearl huggie earrings worth tossing into a few stockings (including your own!) this season since these Baroque pearls will be an easy go-to when you wanna feel fancy without getting too dressed up. Baroque pearls will look as stunning with jeans and a cute tee or a sweater dress as they will with dressier attire.


Stella and Hass is a Black- and woman-owned brand!Get them from Stella and Hass on Amazon for $23.98 (originally $29.99; click to clip the coupon and price change will appear at checkout; free shipping).


Unique 3D-printed planters that’ll hold your succulents *and* bring actual factual fine art into your home.

Etsy / Lil’ Maisons

Btw, this is a small business based in sunny California! Also, guess what?! The brand takes custom 3D-printed planter orders too. Got an idea? Let ’em know!Promising review: “It’s so well made and the air plant came carefully packaged. I can’t wait to order more from the shop!” —Anne Marie AmisolaGet them from lilmaisons on Etsy: column planter on the left for $17.60+ (originally $22+) and the planter on the right (yup, Michelangelo’s David) for $38 (free shipping on orders over $75; both also available without the air plant for cheaper).


Stunning Africa-shaped resin coasters in a multitude of colors that’ll make beautiful statement pieces in your home.

Rain + Sky Home / Instagram / Via

The coasters are from a small Black- and woman-owned business called Rain + Sky that’s based in Atlanta, Georgia. Founder Asia Clayborne had this to say about her brand to The Urban Twist:”My coasters are a testament to the beauty of Africa and the beauty of our people. The beauty that often goes unnoticed but when you see our pieces you realize it is a beauty like no other.”Get the black and gold coaster set for $27+ (originally $30+) and shop additional color options on the Rain + Sky Home site.

Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!


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