Fri. Apr 16th, 2021

New Jacks


22 Cute Pieces Of Underwear Under $30

10 min read
Affordable underwear so adorbs you'll wish it were outerwear.We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI…
22 Cute Pieces Of Underwear Under $30

Affordable underwear so adorbs you’ll wish it were outerwear.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

Unless otherwise specified, all sizes in this post are listed in women’s.


A high-waisted velvet set sure to have you posing in the mirror like the hottie that you are.


Promising review: “These are sooooo comfy. Seriously, if I could live in these and my robe I totally would. They fit me just right! I would say the top runs a little large but the bottoms are perfect. The color is a gorgeous jewel-tone green and is so much more lush than I expected! I’m so happy with it that I want to order the gold set as well!” —Lance Meier

Get it from Amazon for $8.99+ (available in sizes 4-8/10 and in three colors).


A bold Savage X Fenty tiger print bralette with adjustable straps for anyone who’s inspired by Rihanna’s bold style and wants to try channeling it with a comfy, versatile pick from her lingerie line.


Promising review: “Soft, stretchy, and comfortable. No padding or wires of any sort. Low-cut, but still somehow provides support. Great with V-neck and low-cut tees. Especially great with a square-neck shirt, as no part of the bra will show, and yet the cleavage is still nice.” —smart shopper

Get it from Amazon for $25+ (available in sizes XS-XL and in six colors and prints). Get a matching thong here or matching bikini undies here.


Promising review: “I just needed some inexpensive underwear to replace old stuff. I did not expect to fall in love with them, but I have. They fit like second skin — silky soft with no lines. They are great for under stretchy clothes where you don’t want your underwear lines to show. And the way they arrived made me feel like I’d just received a beautiful gift. Such an amazingly cute little box and the flower patterns are so beautiful with a romantic vintage look. I’m ordering more.” —Moonjelly

Get a five-pack from Amazon for $18.99 (available in sizes XS-XL and in four color and print combinations).


Flirty floral and lace micro briefs so affordable, you can get a pair for every day of the week.


Promising review: “Super sexy and very comfortable. Lace has a basic pattern but is pretty and not scratchy, which is key since it’s everywhere you bend. The fabric reminds me of expensive underwear from years ago. Back seams are perfectly positioned for comfort. Not seamless enough for leggings, but perfect under high-waist slacks or a dress. So elegant!” —Yellow

Get them from Target for $6.99 (available in sizes X-4X and in nine colors and prints).


Promising review: “Sexaayy. Well these make me feel sexier than I ever have, giving me that big ol’ boost of confidence that I require! You won’t be sorry!” —Nickilynn

Get them from Torrid for $29.50 (available in sizes 00X-6X). Get the matching bra here.


Ethically produced, gender-neutral cotton boxer briefs that may just make you abandon any other style of undies for good.


This awesome queer-owned brand uses sustainable materials and makes their undies in woman-owned living wage factories.

Promising review: “I love them. Super comfy and gender affirming! I wasn’t sure at first how well I’d like trunks, but I tried them on and immediately fell in love. Definitely will be getting more in the future ” —Eli

Get them from TomboyX for $25 (available in sizes XS-4X and in 13 colors and prints).


A high-neck lace bralette to give you some still-comfy coverage under a tee or tank while hanging at home or add a sweet layering detail to your OOTD.


Promising review: “I love this bralette! I wear it under tank tops or low-cut shirts to give them more color or coverage. It has adjustable straps so I can wear it as high or low as I want. I have this in turquoise and the melon color, and both are beautiful and bright. For reference, I wear a bra size 36D. I bought an XL.” —Amazon Customer

Get it from Amazon for $16 (available in sizes XS-XL and in 20 styles).


The straps are adjustable and reviewers say it fits true to size!

Promising review: “Absolutely LOVE this set! It’s so stretchy and not at all itchy. The lace-up on the back was the perfect little touch. Can’t beat it for the price! Considering getting more colors.” —Alexis Fisher

Get it from Amazon for $9.99+ (available in sizes S-XXL and in 10 colors).


A high-waisted and high-cut Savage X Fenty leopard lace thong that’s probably exactly what your intimate wardrobe is lilac-king.


Promising review: “I have no idea what the heck RiRi did so differently than other major plus size retailers, but the fit is absolutely amazing. I have a hard time finding lingerie with enough coverage AND comfort, but these panties hit it out of the park. I don’t think I will be doing lingerie shopping anywhere else from now on.” —Autumn Grace

Get it from Amazon for $16.65+ (available in sizes 1X-3X and in five colors). Get a briefs version here, a matching T-shirt bra here, and more matching bras and bralettes here.


Paws-ititvely LOL-worthy animal ear undies I ~hear~ will give your S.O. a ~wild~ surprise when you get undressed.


Promising review: “My boyfriend asked me to buy some cute underwear, and I was like ‘okay, sure, I love you and stuff.’ So, I took to Amazon and searched for ‘cute underwear for women.’ Behold! The ultimate cute underwear. So, with my wolf-ish underwear in tow, I turned on some Duran Duran and danced into the kitchen. I’m sure he will hesitate next time he asks me to buy cute underwear.” —Taylor

Get it from Amazon for $5.59+ (available in sizes S-L and in 12 animals).


A hot pink velvet bralette that would also be very cute worn as a crop top, IMHO.

Hot Topic

Promising review: “Super cozy. Not a lot of support, but great under a T-shirt or by itself.” —Emaline

Get it from Hot Topic for $11.92 (originally $14.90; available in sizes S-XL).


A sweat-wicking tie-dye sports bra with removable cups here to prove anyone who thinks all sports bras are low-grade torture devices wrong once and for all.


Promising review: “I first purchased an early version of this bra two or three years ago at Target. These older bras are still in great shape so I can speak highly about the quality. I just bought one of these on Amazon and they feel exactly the same as the old ones. They are SO comfortable. I plan on buying two or three more because I’m scared they’ll be discontinued. I own Gymshark, Lululemon, and Athleta sports bras, but they don’t compare to the way this one feels. The material is very nice and the chest band feels nonexistent.” —Amazon

Get it from Amazon for $19.99 (available in sizes XS-XXL and in four colors).


A lightweight and easy lace-trimmed bralette I 10/10 support you buying in every color and making your new everyday go-to pick.,

Promising review: “It fits so very comfortably with soft, stretchy material against my skin. I can barely tell I have a bra on, except it holds the girls in place. I love the tiny adjustable straps in front with stretch that just makes it better. Love this next-to-nothing bra. No bounce and no uni-boob either.” —Linda Jackson

Get it from Amazon for $14.87+ (available in sizes S-XL and in five colors).


A sassy bedazzled thong that’s the ultimate social distancing mood.

d bleu dazzled

It’s from a Black woman-owned brand. The designer Destiney Bleu is also a model, dancer, and choreographer and has dressed the likes of Cardi B, Lady Gaga, and Beyoncé!

Get it from D.bleu.dazzled for $20 (available in sizes S-4X).


Cotton-elastane hipsters available in quirky prints from diamonds to donuts to ducks, because even if no one sees your undies, that doesn’t mean they should be boring.


Some reviewers say they run small!

Promising review: “Super comfortable, good coverage, and no really obvious panty lines.” —Mountain Psyche

Get them from Amazon for $3.99+ (available in sizes XS-L and in 12 prints). They’re also available in matching boxers!


A pack of seamless leopard thongs that just might be some of the most purrr-fect undies you’ve ever encountered., Amazon

Promising review: “I have finally found the perfect thongs. Practically impossible to find thongs without seams. This will be TMI, but hemorrhoids run in the family and occasionally I would get irritation from regular thongs. The rubbing was just too much. I wore these for the first time today no irritation. They look great too. I will have to order more of these. Highly recommend, especially for those that need a seamless fit not only on the sides but on the underside as well. Obviously hand wash in the sink and they will last. Super comfortable!!!!!!” —Lauren

Get a three-pack from Amazon for $12.99 (available in sizes S-L and in four color and print combinations).


A romantic lace balconette bra I would totally believe came from a fancy lingerie brand.


Promising review: “This bra far exceeded my expectations! I was just about to purchase a $68 bra from another brand, but then I thought to shop around a bit more. Being a 32DDD, I am never able to buy a bra off the rack unless I’m in a large department store, but they are always super expensive. I shopped Target and was surprised to see my size in so many adorable options. I knew as soon as I put this on that I was sold. The color is a beautiful purple, and the lace lining is gorgeous and layered. The straps are very comfy and I love that the thin band and straps still feel very supportive. Great underwire, and the cups have a slight elastic on the top that keep them from gapping or pulling away. The fit is true to size, and very supportive — I would order your normal bra size.” —JD

Get it from Target for $16.99 (available in band sizes 32-40 and cup sizes A-DDD and in four colors).


Pastel floral panties with a wide lace waistband and a ruched detail on the booty so they’re a party in the front *and* the back.


Promising review: “Finding the perfect underwear is tricky. These work for me SO well! The lace is higher in the front and they don’t ride up.” —Nancy

Get them from Aerie for $8.95 or two pairs for $12 (available in sizes XXS-XXL and in four colors).


A pretty floral bralette I hereby grant you permission to wear with nothing over it like a shirt. You can’t cover up something this cute.

The floral lace bralettes in light blue and black

Right now, if you buy any two items from this Etsy shop, you’ll get a free pair of leggings!

Promising review: “This bralette is super comfortable and so cute! The lace came with no damages and the straps were easy to adjust. In comparison to other products from this store, this product feels like it runs a little larger. However, it still fits well enough and looks great!” —Anmerlyn

Get it from LaniAndKei on Etsy for $22.49 (available in sizes S-L and in two colors).


Sweet lace-trimmed boyshorts that several reviewers mention rocking as around-the-house loungewear. It’s quarantine — underwear counts as pants now.


Promising review: “The perfect boyshorts. I love these! I wear them around the house (because who wants to wear pants at home?) and sleep in them, and sometimes even wear them under dresses. They’re so comfortable. They cover enough of my cheeks that they don’t ride up and give me wedgies. The material is soft, doesn’t cut into me, and comes in pretty colors and prints so they’re attractive, too. They’re more boyshorts than granny panties. I’ve reorderd them several times, so I probably have eight or nine pairs now.” —A. Posada

Get them from Amazon for $8.40+ (available in sizes 5-9 and in 20 colors and prints).


A breathable, moisture-wicking longline sports bra in a fun print and with a cool back cutout that you’ll be proud to be seen in at a virtual workout class (or a future IRL one).


Get it from Gap for $28 (originally $39.95; available in sizes XS-XXL and in three prints).


And a neon-trimmed floral lace bralette that’s got the ~bright~ stuff to become your new fave.

Forever 21

The straps are adjustable!

Get it from Forever 21 for $12.99 (available in sizes S-XL).

When all you want to do is show off your new undies:

Summit Entertainment

The reviews for this post have been edited for length and/or clarity.

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