It was inevitable that following the success of “Straight Outta Compton,” hip hop movies would be the next flavor-of-the-month. A feature adaptation of the documentary and book, “Welcome to Death Row,” is currently being shopped around town as a quasi-sequel to ‘Compton,’ focusing on the reign of Suge Knight and the years that saw Tupac and Snoop Dogg becomes the faces of West Coast rap. However, Universal is turning the back the clock to an era before gangster rap swept the nation.READ MORE: Review: F. Gary Gray’s N.W.A. Biopic ‘Straight Outta Compton’Deadline reports that the studio is working on a movie based on Russell Simmons’ memoir “Life and Def: Sex, Drugs, Money, + God.” The movie will track the rise of hip hop from the underground to the mainstream, which was aided by the work done by the folks at Def Jam, who were behind acts like Beastie Boys, LL Cool J, Public Enemy, and, uh, Slayer. Here’s the book synopsis: Russell Simmons, the original and eternal hip-hop mogul, is one of the most innovative and influential figures in modern American business and culture. When no one outside of inner-city New York had even heard of hip-hop, Simmons saw the seeds of a global force that would change the way people talk, dress, listen to music, and choose the heroes they hang on their walls. Today, he oversees a sprawling, multimillion-dollar empire of culture-defining businesses in everything from music to fashion, advertising to film, and media to visual art. At the same time he’s broadened his interests and influence and pushed hip-hop to new plateaus of power and relevance. Life and Def is a one-of-a-kind tale that interweaves the remarkable journey of Russell Simmons with the story of the culture he’s transformed and been transformed by. In his own brash, compelling voice, Simmons chronicles his numerous business successes and occasional failures. He tells the story of the founding of the legendary Def Jam Records, whose roster stretches from original rap icons like L.L. Cool J, Public Enemy, and the Beastie Boys to today’s top stars, including Jay-Z and DMX. He traces the launching of Def Comedy Jam, the long-running hit television series that introduced a new generation of black comedic stars to America, from Martin Lawrence and Bill Bellamy to Bernie Mac and Chris Rock. He spins hilarious tales of his adventures in Hollywood, where he’s produced hit movies like Eddie Murphy’s The Nutty Professor and worked with quirky geniuses like Abel Ferrara. He also tells the story of Phat Farm, the wildly successful pioneering urban clothing label whose origins lay in Russell’s longtime fascination with fashion (and fashion models).Simmons’s story is also one of personal transformation, from the driven man who in the heady days of early success indulged himself with drugs, sex, and world-class decadence to the husband and father he is today, a man who has found meaning in activism, philanthropy, and spiritual practice while never losing his passion for the social, political, artistic, and commercial potential of hip-hop.Through it all he relates telling anecdotes about the characters he’s dealt with: models and gangsters, street poets and gurus, and major players like Donald Trump, Sean Combs, Jon Peters, and Tupac Shakur. Full of advice, opinions, and behind-the-scenes scoop, Life and Def is the story of the quintessential hip-hop life.The real juicy tidbit to this report is that the studio apparently wants to Michael B. Jordan and Jonah Hill to play Def Jam co-founders Russell Simmons and Rick Rubin, but it’s far from official and no contracts are inked. It’s an intriguing idea, and why not aim high? There’s also no screenwriter or director linked yet, so this could be a long way off. But it’s smart play by Universal to get this in development, and it has the ingredients to be another winner.