Sacha Baron Cohen show premieres to modest early ratings despite controversy

Sacha Baron Cohen show premieres to modest early ratings despite controversy

The most buzzed about TV show all week in the media got off to a softer start than might be expected on Showtime.

Who Is America? had an extremely low on-air premiere: Just 327,000 viewers and a 0.1 rating among adults 18-49 at 10 p.m. Showtime points out that On Demand and multiple repeats keep boosting that number, however, which has now crossed the 1 million total viewer mark. It’s hard to imag

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