Spoiler alert: This post contains plot details from the May 16 season finale of Riverdale. Read at your own risk.
Hiram Lodge (Mark Consuelos) has been up to no good all season on Riverdale. From radicalizing Archie (K.J. Apa) to secretly buying Pop’s to pulling the strings on hits on Nick St. Clair (Graham Phillips) and Poppa Poutine (M.C. Gainey), Hiram will stop at nothing to protect his business interests and get what he wants.
By the end of season 2, he had successfully completed a season-long quest to destroy the Southside Serpents (and scapegoat them for any tragedy that befell the town in the process) in order to buy up land on the south side of Riverdale to implement his nefarious plans, which apparently include building a privatized prison, running drugs, opening a brothel, and who knows what other forms of vice.
And yet, Riverdale creator and showrunner Roberto Aguirre-Sacasa says we ain’t seen nothing yet when it comes to how villainous Hiram Lodge can be. “Hiram Lodge can get much, much darker,” he says. “We saw Hiram as a manipulative figure in season 2, but he didn’t get his hands dirty. He influenced Archie. He influenced Reggie. He capitalized on Veronica’s love for him. But he didn’t get down and dirty in the mud that much.”
Aguirre-Sacasa adds that viewers “have not gotten the full extent of [Hiram’s] plans,” despite witnessing the machinations of a Southside cabal that includes Penelope (Nathalie Boltt) and Claudius Blossom (Barclay Hope), Penny Peabody (Brit Morgan), Sheriff Minetta (Henderson Wade), and the Ghoulies. “We’re going to see a much darker, more involved Hiram Lodge than in season 2,” he concludes.