Craig Mack, one of the first rappers signed to Diddy’s Bad Boy Records, died in a hospital near his home in Walterboro, South Carolina, on Monday (March 12), according to the NY Daily News. The cause of death was reportedly heart failure. He was 46.
Mack came to prominence after the release of “Flava In Ya Ear” in 1994. It was among Bad Boy Records’ first releases and helped lay the foundation for the nascent label. When Diddy (then known as Puffy) played Mack’s record for Clive Davis, it convinced the executive to give Bad Boy a distribution deal reportedly worth $10 to $15 million.
The now-classic “Flava In Ya Ear,” would go on to peak at