Apple Music’s Jimmy Iovine interview: ‘no one can do what we’re doing’

Apple once revolutionised music by putting 1,000 songs in your pocket. (Then 5,000… then 40,000.) Now it wants to do it again by putting one song on your iPhone: the one you need to hear next.

 

“I started this curation conversation six years ago, and everyone thought I was talking about The Force, like it was an ancient religion,” says Jimmy Iovine, 62, a legendary producer, Interscope and Beats co-founder and latterly, since Beats Electronics’ $3.2 billion (£2 billion) Apple buyout in 2014, a creative force behind Apple Music, the company’s new streaming servic

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Source: Apple Music’s Jimmy Iovine interview: ‘no one can do what we’re doing’

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